Lionheart
JAMES
client
BMW
project type
TVC

BMW Accident Call TVC.

Accident assistance for global markets.

Concept - Maintaining joy with A-Call accident assistance.

This BMW A-Call TVC is the first creative asset produced by BMW China used globally by BMW AG in 116 markets. (Source, BMW)

BMW Accident Call TVC.

Accident assistance for global markets.

Concept - Maintaining joy with A-Call accident assistance.

This BMW A-Call TVC is the first creative asset produced by BMW China used globally by BMW AG in 116 markets. (Source, BMW)

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Consultant services for Interone advertising agency, Beijing.

Client - BMW, China

Creative Director - James Pearson

Concept Team - James Pearson, Chris Catchpole

Art Director - James Pearson

Production - Maya Impression

Get in touch

or

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.