Lionheart
Concept - Gilead healthcare enabling life without fear.
Experienced first-hand through the user assuming the role of the lead character. An Interactive H5 film hosted on WeChat, using the power of storytelling through multiple choice to educate the public on HIV prevention, treatment, and support - while busting a few myths and stigmas along the way. Produced on an acutely small budget.
Concept - Gilead healthcare enabling life without fear.
Experienced first-hand through the user assuming the role of the lead character. An Interactive H5 film hosted on WeChat, using the power of storytelling through multiple choice to educate the public on HIV prevention, treatment, and support - while busting a few myths and stigmas along the way. Produced on an acutely small budget.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Consultant services for UMS advertising agency, Shanghai.
Client - Gilead, China
Executive Creative Director - James Pearson
Art Director - James Pearson
Copywriter - James Pearson
Production - SUMMUK