Lionheart
Concept - 50 years of AMG.
Celebrating AMG’s 50th Anniversary, through AMG performance and its 50 years of motorsport victories.
AMG’s rise from small-time racing outfit to world-class sports car manufacturer hasn’t happened overnight. From its humble beginnings in an old mill in 1967, to the pinnacle of motorsport achievements today, AMG has established itself as a force to be reckoned with on racetracks and in garages around the world. This year, AMG heads into its 50th anniversary, and are looking to celebrate its record-breaking history and performance.
Concept - 50 years of AMG.
Celebrating AMG’s 50th Anniversary, through AMG performance and its 50 years of motorsport victories.
AMG’s rise from small-time racing outfit to world-class sports car manufacturer hasn’t happened overnight. From its humble beginnings in an old mill in 1967, to the pinnacle of motorsport achievements today, AMG has established itself as a force to be reckoned with on racetracks and in garages around the world. This year, AMG heads into its 50th anniversary, and are looking to celebrate its record-breaking history and performance.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Consultant services for BBDO Digital advertising agency, Beijing.
Client - Mercedes-Benz, China
Creative Director - James Pearson
Concept Team - James Pearson, Hellen Haeusermann
Art Director - James Pearson
Copywriter - James Pearson, Hellen Haeusermann