Lionheart
Concept - Never let go of what you believe with Mercedes-Benz.
Everyone has their beliefs in life, the things we hold most dear, it makes us unique and shapes who we are. You could say, never let go of what you believe in, never settle for second best, never stop. It’s a philosophy shared by the founder of Mercedes-Benz, Karl Benz. The story of a man who believed he could succeed in making his dreams come true and changed the world in the process. The campaign website is the telling of that story and an opportunity for viewers to share their own beliefs with the world through ‘I believe’.
The website and content within it requested by Mercedes-Benz, was part of the 'I believe' integrated campaign from BBDO Digital and BBDO Beijing.
Concept - Never let go of what you believe with Mercedes-Benz.
Everyone has their beliefs in life, the things we hold most dear, it makes us unique and shapes who we are. You could say, never let go of what you believe in, never settle for second best, never stop. It’s a philosophy shared by the founder of Mercedes-Benz, Karl Benz. The story of a man who believed he could succeed in making his dreams come true and changed the world in the process. The campaign website is the telling of that story and an opportunity for viewers to share their own beliefs with the world through ‘I believe’.
The website and content within it requested by Mercedes-Benz, was part of the 'I believe' integrated campaign from BBDO Digital and BBDO Beijing.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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During it's seven week launch campaign, the website received 7,200,000 impressions. Peaking at 1,200,000 impressions in one day. (Source, Mercedes-Benz)
Consultant services for BBDO Digital advertising agency, Beijing.
Client - Mercedes-Benz, China
Creative Director - James Pearson
Concept Team - James Pearson, Alex Rae
Website Art Direction - Kit Meng
Personalised Video Art Direction - James Pearson