Lionheart
Concept - Mercedes Me connects you with your world.
A world full of hidden options, delights, products, services, and possibilities delivered by Mercedes Me. You're in the middle of a 3D, energetic, colourful, exciting street, and you can pan around 360 in all directions. There are many services depicted as scenes within the street - marked as hotspots, that you can discover when looking around.
The final execution became a set of connected, scrolling cinemagraphs for each Mercedes Me service.
The website and content within it requested by Mercedes-Benz, was part of a 360 integrated campaign from BBDO Digital and BBDO Beijing.
Concept - Mercedes Me connects you with your world.
A world full of hidden options, delights, products, services, and possibilities delivered by Mercedes Me. You're in the middle of a 3D, energetic, colourful, exciting street, and you can pan around 360 in all directions. There are many services depicted as scenes within the street - marked as hotspots, that you can discover when looking around.
The final execution became a set of connected, scrolling cinemagraphs for each Mercedes Me service.
The website and content within it requested by Mercedes-Benz, was part of a 360 integrated campaign from BBDO Digital and BBDO Beijing.
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One of six Mercedes-Benz campaign websites, collectively amassing a total of 18,000,000 impressions. (Source, Mercedes-Benz)
Consultant services for BBDO Digital advertising agency, Beijing.
Client - Mercedes-Benz, China
Creative Director - James Pearson
Original Concept Team - Helen & Dirk
Second Stage Concept Team - James Pearson, Helen & Dirk
Art Director - Kit Meng
Cinemagraph Director - James Pearson