Lionheart
Concept - Be a supermodel with the Dawn Fashion.
The Rolls-Royce Dawn Fashion is a true supermodel amongst cars. It’s power, elegance, grace, and presence make it the choice of the discerning customer. Through a personalised fashion shoot with a Dawn Fashion, we enable users to attain supermodel status of their own. Expressing their fashion aspirations to the world and being seen in the same light as Rolls-Royce - a truly impressive accolade.
The entire Rolls-Royce Dawn Fashion quota for China sold out at launch. (Source, Rolls-Royce)
Concept - Be a supermodel with the Dawn Fashion.
The Rolls-Royce Dawn Fashion is a true supermodel amongst cars. It’s power, elegance, grace, and presence make it the choice of the discerning customer. Through a personalised fashion shoot with a Dawn Fashion, we enable users to attain supermodel status of their own. Expressing their fashion aspirations to the world and being seen in the same light as Rolls-Royce - a truly impressive accolade.
The entire Rolls-Royce Dawn Fashion quota for China sold out at launch. (Source, Rolls-Royce)
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Consultant services for Interone advertising agency, Beijing.
Client - Rolls-Royce, China
Creative Director - James Pearson
Concept - James Pearson
Art Director - Celson Durante, Kit Meng