Lionheart
Concept - Find your mojo with a Virgin Holiday.
Mojo is something that lives inside us all. It's the best version of you, but it’s often lost in the drudgery of daily life. A Virgin Holiday helps you to rediscover it through world-wide destinations, unleashing your mojo once again. Be it the self-indulgent mojo, the high-octane mojo, the intrepid mojo, the laidback mojo, or the shopper mojo.
Virgin Holidays saw an increase in 260% for online bookings. (Source, Virgin Holidays)
Concept - Find your mojo with a Virgin Holiday.
Mojo is something that lives inside us all. It's the best version of you, but it’s often lost in the drudgery of daily life. A Virgin Holiday helps you to rediscover it through world-wide destinations, unleashing your mojo once again. Be it the self-indulgent mojo, the high-octane mojo, the intrepid mojo, the laidback mojo, or the shopper mojo.
Virgin Holidays saw an increase in 260% for online bookings. (Source, Virgin Holidays)
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Consultant services for Lida advertising agency, London.
Client - Virgin Holidays
Creative Director - Mike Poole, Al Mackie
Concept Team - Mike Poole, Al Mackie
Art Direction & Design - Al Mackie, James Pearson
Copywriter - Mike Poole, James Pearson